5 Basic SEO Rules
Thursday, January 29th, 2009This post is about SEO (Search engine optimization). SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Here are basic rules:
#1 Don’t Re-Use Your Title Tag On Every Page
So each page must have different title tag.
#2 Keyword Research
Keyword research can also let you know how to target the content on your page, how to word each page’s title tag and whether people really are searching on your business name. It’s well worth the time spent to discover exactly what you need to target to have a successful website.
#3 Don’t Use Keywords In Images
If your keywords are embedded in images, the search engines have no clue that keyword is related to your page. They cannot “see” your images. So if the term “web design” is important to your business, make sure it’s actual text somewhere within your content, not part of an image.
#4 Check Your Robots.txt File
Check and double check your Robots.txt file. Make sure it’s in the root folder of your domain. Ensure all the folders and files you want to be found by the search engines are allowed. Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results should be disallowed.
For more information please check out: Robotstxt.org.
#5 Provide An HTML Version of Your Sitemap
If your navigation is currently in flash or javascript, this is a great alternative way of making sure the spiders find the site’s pages. Make sure that your link to your sitemap is a simple “a href” tag, not a link formed with javascript or flash as the spiders will not be able to follow that type of link.
It is quite small tutorial for the beginning. The rest is coming soon 
Recent Comments